Upstate Oral Surgery Full Brand Design

Project Overview

  • Client: Upstate Oral Surgery

  • My Role: Visual Designer

  • Duration: 2 months

  • Deliverables: Branding, Illustration, Website, Corporate Identity Materials, Advertising, Marketing Materials

Upstate Oral Surgery: Building Trust through Design In the medical field, a brand must convey both precision and empathy. Working for/with Nuvolum Marketing, I spearheaded the visual development for Upstate Oral Surgery.

Because the practice is located in Watertown, NY, I leaned into a palette and iconography that felt organic and "Upstate" moving away from the cold, sterile look of traditional dental offices. From the initial logo sketch to the final billboard design and social media campaign, I ensured that every touchpoint, even the patient forms, felt like a cohesive part of a high-end, patient-first experience.

The Solution I developed a cohesive visual language centered around a nature-inspired shield motif, symbolizing both protection and growth. This identity was seamlessly integrated across all patient touchpoints, including:

  • Core Identity: Logo design and brand style guidelines.

  • Print Collateral: Corporate stationery, referral pads, and streamlined patient intake forms.

  • Advertising: Large-scale outdoor billboards and high-impact digital campaigns.

  • Social & Web: A comprehensive "Healthy Smile" social media campaign and UI-focused assets for mobile and tablet platforms.